2024“水”盘点 | 汽水集中度提升 即饮茶新势力“上桌” 饮料企业需拼渠道和价格

北京商报
31 Dec 2024

过去一年,作为饮料行业的两大热点类目,汽水和即饮茶呈现出截然不同的竞争格局。数据显示,以可口可乐、百事可乐、大窑为首的“第一梯队”占据有糖汽水92.8%的市场份额,可口可乐、元气森林和百事可乐位居无糖汽水类目前三,行业集中度不断提升。即饮茶则比较分化,无糖即饮茶市场份额从17.62%上升至31.65%,有糖即饮茶则从82.38%下滑至68.35%。元气森林凭借“冰茶”首次进入有糖即饮茶市场份额前十...

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