金吾财讯 | 中信证券的研究报告指出，自1月1日起，微信小店推出了新的“私域激励计划”，针对在群聊、朋友圈、公众号等社交和私域场景中完成的交易，提供技术服务费的减免。这一措施预计将促进商家在入驻、运营和定价等方面的积极行动。随着春节等社交活动的高峰期临近，微信小店在供需两端的活跃度有望得到增强。微信在社交电商领域的积极参与，预示着电商场景将迎来新的变化和机遇。预计能够迅速适应新流量趋势的品牌将首先受益，特别是在食品饮料、营养保健、美妆护肤和黄金珠宝等品类中，社交场景下的需求有望被激发。
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