【换手机可拿国家补贴 电商筹谋新一轮3C赛事，天猫、京东、苏宁、拼多多等再遇竞争变量】金十数据1月3日讯，在1月3日召开的国新办发布会上，国家发展改革委有关负责人表示，2025年，要加力扩围实施“两新”政策，将设备更新支持范围扩大至电子信息、安全生产、设施农业等领域。实施手机等数码产品购新补贴，对个人消费者购买手机、平板、智能手表手环等3类数码产品给予补贴。根据记者了解，部分电商平台对政策早有预期，并进行了战略筹谋和提前部署。但对平台来说，因运营模式的不同，各电商平台乃至即时零售平台，2025年在3C品类的竞争中的差距或将进一步扩大，京东自营将最受益于国补，苏宁和天猫自营也会受益；拼多多最难受益。
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