Unity Software (NYSE:U) is kicking off 2025 with a bang, surging as much as 14% on Thursday after a cryptic post from Roaring Kitty, the investor who famously ignited the GameStop (NYSE:GME) revolution. The mysterious GIF, referencing Rick James' song Unity, set social media ablaze, quadrupling mentions of Unity overnight. While the company had no fresh news, a massive block trade earlier in the week1.32 million shares worth $29.7 millionadded fuel to the speculative fire. Unity's stock may have plummeted 39% in 2024, but that didn't stop investors from piling in.

• Warning! GuruFocus has detected 6 Warning Signs with U.

This rally is more than just a Unity storyit's a sign that meme-stock mania is alive and well. Roaring Kitty's cryptic posts have a track record of stirring market excitement, and his latest might hint at a short-squeeze opportunity. The lyric wait til I squeeze you from Rick James' hit added intrigue, especially with Unity's shares being heavily shorted. Investors, riding this wave of optimism, seem ready to bet big, regardless of fundamentals.

Speaking of fundamentals, Unity has some work to do. Despite beating revenue expectations in Q3 with $446.52 million, the company missed on earnings, reporting a loss of $0.31 per share. Full-year revenue guidance for 2024 also fell short of forecasts. But if Thursday's surge proves anything, it's that sentimentnot spreadsheetsis driving the action in the meme-stock world. Investors may not have all the answers yet, but they're clearly staying tuned for what's next.