分红险领跑“开门红” 策略切换下的保险市场产品竞争力几何?

21世纪经济报道
02 Jan

南方财经全媒体记者 孙诗卉 上海报道   近期,随着各家保险公司2025年“开门红”的陆续启动,新一轮产品营销战也拉开序幕。2024年11月以来,保险业整体呈现冲刺全年保费收入目标,兼具备战2025年“开门红”的态势。与此同时可以观察到,分红险成为2025年“开门红”期间的主力产品。   国信证券经济研究所金融团队分析师孔祥表示,从新发产品结构看,分红型产品及年金险占比分别为42.3%及34%,...

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