“求稳”可以说是李宁近两年的关键词,然而,2025开年,李宁就往行业投下一颗深水弹。体育商业媒体懒熊体育援引多位消息人士透露,李宁极有可能取代安踏,成为中国奥委会(COC)在2025-2028周期的新官方合作伙伴,总价约8亿元,约占李宁2023全年净利润的1/4,远超过去两个周期的价格。李宁方面对媒体回应称“相关事宜请以官方信息为准。”但有知情人士透露:“巴黎奥运会之后李宁和安踏就此事博弈不断。...
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