Adobe:美国假日线上销售达到创纪录的2410亿美元

环球市场播报
07 Jan

  Adobe的数据显示,受大范围打折促销的推动,美国假日期间的电商支出增长9%,达到创纪录的2410亿美元。

  Adobe报告称,去年最后两个月的线上总支出中,超过一半用于购买电子产品、服装和家居用品,而杂货和化妆品的同比增长率最高。

  “本季的大幅折扣吸引了对价格越来越敏感的消费者,”Adobe表示,并指出产品销售的增长与折扣力度成正比。

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责任编辑:刘明亮

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