BRIEF-Adobe Analytics Says 2024 Holiday Shopping Season Drove Record $241.4 Billion Online, Rising 8.7% YoY

Reuters
07 Jan

Jan 7 (Reuters) - Adobe Inc :

* ADOBE ANALYTICS: 2024 HOLIDAY SHOPPING SEASON DROVE RECORD $241.4 BILLION ONLINE, RISING 8.7% YOY

* ADOBE ANALYTICS: MOBILES DROVE 54.5% OF ONLINE PURCHASES IN HOLIDAY SEASON, 79.1% OF BUY NOW PAY LATER TRANSACTIONS MADE THROUGH IT

* ADOBE ANALYTICS: THIS HOLIDAY SEASON, TRAFFIC TO RETAIL SITES FROM GENERATIVE AI-POWERED CHAT BOTS UP BY 1300% VERSUS YEAR PRIOR

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((Reuters.Briefs@thomsonreuters.com;))

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