高端市场产品面临“向下”的竞争,尤其是在当前的消费大环境中。 2024年,体验式消费、运动休闲消费依旧如火如荼,安踏、特步等营收增速超预期,昂跑、HOKA等海外品牌也获得高速增长。如今,又一家体育品牌瞄准了中国市场。来自美国的百年跑鞋品牌布鲁克斯(Brooks)是“股神”巴菲特钟情并投资的公司。去年,它的首家线下旗舰店落户浦东嘉里城。激烈的本土竞争格局下,它要挑战的不仅有耐克、阿迪达斯等巨头,还有...
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