消费参考丨乳企“疯抢”B端:伊利牵手海底捞,蒙牛重视蜜雪冰城

21世纪经济报道
08 Jan

21世纪经济报道记者贺泓源、实习生谭伊亭报道   乳业巨头正把餐饮业视为新增量。  2025年1月7日,伊利宣布与海底捞正式签署战略合作协议。双方表示,将通过深度合作,开发更多符合市场需求的餐饮产品和服务。  与海底捞合作只是伊利发力餐饮市场的一部分。在2024年8月,伊利冷饮事业部打造的B2B品牌“伊利索非蜜斯”就与沪上阿姨举行签约仪式。  蒙牛也在此块发力。该公司已与百胜中国达成战略合作,蒙牛...

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