美国假日季电商销售飙至2414亿美元破纪录,折扣促销、AI购物助手成主要驱动力

华尔街见闻
08 Jan

美东时间周二,Adobe数据显示,2024年假日购物季期间(11月1日至12月31日),美国电商销售额创下新高,总支出达到2414亿美元,同比增长8.7%。这一增幅主要得益于折扣促销和AI驱动的购物助手有效刺激了消费者的购买欲望。尽管通胀压力促使消费者收紧支出,并优先考虑必需品,但数据表明,消费者在特定时机仍愿意增加支出。 电商的强劲表现对零售业来说是一个好兆头,虽然各公司尚未公布具体销售数据,但...

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