智通财经APP获悉，上美股份(02145)涨超3%，截至发稿，涨3.45%，报35.95港元，成交额2516.26万港元。
消息面上，1月6日，据市场消息报道，迈富时与上美股份举行2025年度战略签约仪式，双方将聚焦美妆行业，在数智化转型与多品牌建设领域进行全方位、深层次合作，依托AI Agent这一强劲的新质营销力，助力上美股份在市场C端实现全链路运营服务的智能化升级与数智化转型，探索国货化妆品的创新发展路径。
据介绍，在本次合作中，迈富时内容营销Agent将赋能企业实现从市场研究到品牌活动的全流程自动化。根据上美的产品特性与定位，配合多样化的营销目标、受众特征以及独特的品牌定位，迈富时可帮助企业营销人员高效产出兼具个性化、创意性且与品牌形象完美契合的营销素材，并指引后续的触达投放。
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