行业近况根据云合,2024 年全网剧集累计正片有效播放量2,550.4 亿,同比下降15.3%;综艺累计正片有效播放量274.1 亿,同比下降0.6%。其中,4Q24 剧集正片有效播放574.5 亿,同比下降20.0%,环比下降5.8%;综艺正片有效播放59.8 亿,同比下降3.0%,环比下降18.3%。评论剧集播放侧:品质优先、深化运营,各平台表现分化。分平台:受短剧等外部竞争影响,2024 年...
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