过往春节档，爱奇艺（IQ.US）堪称爆款制造机，从《赘婿》《人世间》《狂飙》到《南来北往》，年年爆款积累，持续的口碑沉淀，自然而然成为国民注意力中心，一跃成为春节追剧的不二之选。家庭集体在爱奇艺观剧看综已成为中国人春节的年俗，品牌春节营销机会也暗藏其中。
2025开年，爱奇艺发布超30部2025开年大戏片单。其中，《白月梵星》《无所畏惧2》《仙台有树》三部大剧，已吸引蒙牛真果粒、爱他美等几十家行业领军品牌提前抢跑。综艺方面品牌持续热情加码，年度喜剧晚会《下班啦2024》已喜提广告主满编；旅行综艺《一路繁花》已被美团团购抢得独家冠名。
爱奇艺开年大戏的排播强势承包了年货节、春节、寒假，全周期不断档，为匹配品牌年货节促销、数码产品焕新、探亲访友、聚会/出行等营销诉求，可为品牌主提供多样定制化服务，助力品牌实现全方位年味渗透，将为广告主提供全周期覆盖、全人群覆盖、全情绪覆盖，助力品牌在春节营销赛道上抢占先机，一路通关穿越周期和场域。
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