华润啤酒(00291.HK) 董事会主席侯孝海接受《中国企业家杂志》访问时表示，2024年产业、经济、消费、科技和人口等多个周期交织，消费形势出现波动，啤酒行业销量收缩，产业升级减慢，同时理性消费主义崛起，都令企业面对较大经营挑战。
惟他认为，行业挑战仅属阶段性，指出目前高端啤酒在一众产品中仍表现出较强的韧性，反映中国高端化进程依然在向前推进，去年啤酒行业升级速度减缓，但仍是增长主要动力，认为行业只是处于高端化“上半场”，市场参与者过去专注于提升产品品质、价格及推动品牌化。
他相信，行业高端化未来将迎来更多个性化需求、场景化消费及细分化产品发展机会，而公司将继续以增长为首要目标。(gc/k)(港股报价延迟最少十五分钟。沽空资料截至 2025-01-09 16:25。)
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