FILA恢复增长,耐克继续下跌

21世纪经济报道
10 Jan

21世纪经济报道记者贺泓源、实习生谭伊亭 报道安踏集团在2024年保持增长。2025年1月8日,据该公司披露,在2024年四季度,安踏主品牌流水高单位数增长,FILA 高单位数增长,户外品牌增长50%至55%。具体来看,在2024年四季度,安踏主品牌实现高单位数增长,下半年新增较多业态(包括冠军店、超级安踏店)等均是推动因素,其中高端市场做品牌向上,并通过超级安踏做性价比尝试。分品类及渠道看,安踏...

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