金吾财讯 | 太平洋证券发研报指，2025年1月7日，TCL电子(01070)旗下雷鸟品牌发布AI拍摄眼镜新品雷鸟V3，产品定价1799元，预计将1月10日正式开售。该行认为，雷鸟V3在摄像头等硬件和AI大模型体验方面都与Meta旗下的AI眼镜Ray-Ban类似，但Ray-BanMeta的定价为299-379美元，相较之下雷鸟V3的售价则为1799元，综合来看或更具性价比优势。同时公司计划于2025Q2推出智能眼镜新品X3Pro，预计将搭载0.36cc光引擎、具备低彩虹纹光波导、配备量产肌电手环、峰值亮度达5000nits，产品竞争力值得期待，品牌旗下智能眼镜产品矩阵有望持续扩张。该行续指，行业端，全球TV市场大屏高端产品需求较强，未来中资TV品牌集中度有望突破；此外光伏、AR/XR等行业增长迅速，AI眼镜未来或将高速发展。公司端，作为全球TV行业龙头，内部效率不断改善，智屏份额、中高端大屏产品占比持续提升，互联网业务盈利能力稳健，光伏、全品类营销等创新业务高速发展；同时旗下雷鸟品牌智能眼镜业务快速扩张，有望助推公司业绩和知名度提升。该行预计，2024-2026年公司归母净利润分别为14.15/16.11/19.52亿港元，对应EPS分别为0.56/0.64/0.77港元，当前股价对应PE分别为10.21/8.97/7.40倍。维持“买入”评级。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.