戴尔品牌大调整:结束XPS,产品线重新划分为三大类别

新浪科技
09 Jan

  新浪科技讯 1月9日下午消息,戴尔科技集团CES 2025期间宣布了一项重大品牌调整计划,结束了延续32年的XPS产品线,将“戴尔”品牌产品重新划分为三大类别:1,戴尔(Dell),专为娱乐、学习和工作量身打造;2,戴尔Pro(Dell Pro),为专业级生产力量身打造;3,戴尔Pro Max(Dell Pro Max),为极致性能量身打造。

  据悉,为帮助消费者更容易选择适合自己的产品配置,每个品牌下都设定了三个级别:Base、Plus和Premium。这些级别代表基础款、进阶款和高端款,并提供不同的功能和性能。

  此外,戴尔科技全新PC产品组合还提供了最新的芯片选择,同时为终端用户和企业在产品选择方面消除了顾虑和复杂性。其中,最新的戴尔科技AI PC提供内置NPU技术,可释放针对特定工作负载需求的AI性能。戴尔科技通过搭载英特尔® 酷睿™ Ultra处理器(第二代),进一步丰富了其英特尔®产品线;同时引入AMD锐龙™处理器,拓宽了用户对AMD平台的选择。(文猛)

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