Restaurant Brands International Inc. QSR is charting ambitious growth for its Firehouse Subs brand as the company prepares to enter the market of Brazil. Building on its recent international expansion, Firehouse Subs plans to open more than 500 restaurants across Brazil within the next decade, with the first set to debut in 2025. This move also marks the brand’s maiden venture into South America.

The expansion in Brazil is part of a joint venture led by Restaurant Brands in partnership with Iuri Miranda. The partnership will leverage Restaurant Brands’ robust digital expertise and Miranda’s deep understanding of Brazil’s QSR market to gain traction in the growing sandwich category.

Restaurant Brands’ president Thiago Santelmo highlighted the significance of Brazil as a key growth market. Santelmo emphasized that Firehouse Subs has immense potential for global expansion with ambitious plans extending beyond Brazil. Meanwhile, Iuri Miranda, now partner and CEO of Firehouse Subs Brazil, expressed optimism about the opportunities the launch will create, including thousands of jobs and an elevated dining experience for consumers of the country.

The venture follows Firehouse Subs’ successful international launches in Switzerland, Mexico, the UAE and Albania. With more than 1,300 locations globally, the brand continues to expand footprint, driven by its unique value proposition.

For investors, Restaurant Brands’ strategic growth initiatives signal its commitment to unlocking value through international diversification. The Brazil expansion is poised to strengthen Restaurant Brands’ portfolio and reinforce Firehouse Subs’ reputation as a leading sandwich brand.

Restaurant Brands Stock Price Performance

Shares of Restaurant Brands have declined 20% in the past year against the industry’s growth of 5.1%.
 

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High costs and general softening in the consumer environment are concerns. It is cautious about foreign exchange volatility and Middle East conflicts.

The company currently has a Zacks Rank #4 (Sell).

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