金吾财讯 | 特步国际(01368)震荡走强，截至发稿，涨3.24%，报5.73港元，成交额2559万港元。消息面上，特步国际公布，截至2024年12月31日止三个月营运状况。期内，特步主品牌零售销售(包括线上线下渠道)同比增长高单位数；索康尼零售销售(包括线上线下渠道)同比增长约50%。全年，特步主品牌零售销售同比增长高单位数；索康尼零售销售同比增长超60%。
华源证券表示，特步国际作为国内头部运动服饰公司，聚焦跑步赛道，通过持续研发投入在鞋履及服饰端获得多项科技成果，筑高竞争壁垒；同时，通过差异化渠道布局竞争、注重电商渠道及合理运用赞助及代言人等方式提升品牌竞争力，长期看发展空间较大。
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