2024年12月中旬,老牌商务男装报喜鸟(002154.SZ)被传出洽谈收购美国高端户外品牌Woolrich的消息,但公司目前并未披露官方信息。 面对千亿级的户外市场风口,报喜鸟的举动并非偶然。据《中国户外运动产业发展报告(2023-2024)》,中国户外装备市场规模在2023年达到872亿元,未来预计向“千亿市场”迈进。 随着赛道热度一路升温,“户外”不再只是户外运动品牌的主战场,国内不少...
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