群雄二战春节档,微短剧2025淘汰赛全面打响

文娱商业观察
10 Jan

文/矮子巨人抖音短剧《大过年的》播放量破10亿,腾讯视频新横屏短剧《授她以柄》冲上微博热搜榜前二,小程序短剧《我在八零年代当后妈》网传单日充值进账高达2000万元……在抖音、快手的牵头造势以及腾优芒等长视频的联合出击下,首个“短剧春节档”制造了诸多令人记忆犹新且心向往之的造富故事,八天狂揽8亿惊人充值,将微短剧这艘大船进一步推进了文娱市场的主流航线,“春节看短剧”也顺势成为了一种典型的新年习俗。...

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