巨亏阴影下的国美零售押注汽车零售:新业务能否成为转折点

金融界
09 Jan

近期,国美集团推出了汽车流通品牌“国美车市”,这一战略举措在业界引发了广泛关注。国美集团创始人黄光裕明确表示,进军汽车市场的目的并非直接造车,而是通过创新的零售模式,打造“卖车新势力”,以寻求业务突破。国美此次业务尝试的背景是其经营压力日益增大。过去五年内,国美集团累计亏损高达340亿元,同时面临着港股退市的风险。在这种背景下,国美急需寻找新的增长点,以缓解经营压力。国美车市的创新卖场模式是其战略...

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