农夫山泉(09633)早盘上涨4.93%,现报35.10港元,成交额2.06亿港元。
国盛证券指出,继绿瓶包装水后,农夫山泉再次推出主打“长白山水源”的矿泉水,活动价每瓶1.2元/380ml,2024年饮用水市场竞争较激烈,农夫山泉通过绿瓶纯净水夺回部分市场份额,我们预期2025年仍将维持较强竞争,龙头进一步提升市场份额。
招商证券则指出,公司推出绿瓶水,定位抢占份额的战略性产品,对份额势在必得。对于即饮场景的小包装水,动销更多依赖渠道推力,绿瓶水充分让利渠道,推出后经销商和终端进货意愿积极,下半年公司份额开始回升。考虑其他品牌较难模仿,农夫包装水分额提升有望超预期,公司对份额目标不仅仅是恢复到舆论事件前,更要进一步领先。
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