星巴克推出首款非遗限定礼品

北京商报
13 Jan

1月13日,北京商报记者了解到,星巴克推出首款非遗限定礼品 — 白族扎染钥匙链。该礼品所使用的扎染工艺由云南大理白族扎染非遗传承人张翰敏团队完成,她们来自北京星巴克公益基金会资助发起的“星绣未来”乡村女性经济赋能与非遗传承项目。  非遗限定礼品的推出也意味着星巴克开启了非遗价值商业化的全新探索。不久前,中国第四家、南京首家星巴克非遗概念店正式开业,成为了融合非遗元素、展现最多在地历史文化的人文美学...

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