布鲁可早盘持续上涨超8% 多因素共同驱动公司持续增长

新浪港股
13 Jan
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  布鲁可(00325)早盘涨幅持续扩大,股价上涨8.59%,现报92.30港元,成交额1.74亿港元。

  中信建投指出,布鲁可的成功主要源于切入快速成长的中国拼搭角色类玩具赛道,并通过合作热门IP、盲盒销售、标准件生产体系,为消费者提供了好玩的体验和便宜的价格。相较于万代,布鲁可产品更具有性价比;相较于国产厂家,布鲁可产品可玩性更强、配件更丰富、IP更多元。展望未来,随着公司产品价格带下沉、IP矩阵扩展、产品出海销售,有望驱动公司持续增长。

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