马化腾:腾讯不做低质量短剧!爱奇艺靠拢字节 短剧开年有新风向

国际金融报
14 Jan

2025年开年不到半个月,短剧市场迎来两个重磅信号,均来自头部企业。  1月13日,爱奇艺和字节跳动旗下的红果短剧共同宣布,双方达成深度合作,将启动IP联合开发、联合出品、成品内容授权等合作,共同推出更多精品微短剧。  从“非常谨慎”到“全面拥抱”,前后一年时间,爱奇艺对微短剧的态度已经彻底转身。  同一天,腾讯集团全员年会上,腾讯董事会主席兼CEO马化腾首次公开提及短剧时表示,腾讯将专注于投资...

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