金吾财讯 | 汽车股普遍回调,华晨中国(01114)跌4.46%,长城汽车(02333)跌3.6%,吉利汽车(00175)跌3.15%,零跑汽车(09863)跌2.8%,蔚来(09866)跌2.31%。
国泰君安表示,2025年“两新”政策方案落地,补贴加力扩围。随着部分国有车企加强改革和外部伙伴合作,该行认为2025年央国企的车企变革将成为行业重要投资方向之一。该行预计2025年中高端汽车市场加速增长,国产替代前景可期。据乘联会数据,全市场起步价30万以上乘用车占比由2021年的10.7%,提升至2024年1-11月的13.2%,呈现扩张趋势。30万以上乘用车市场自主品牌市占率偏低,2023年自主品牌30 万元以上市场份额为22.3%,远低于德系品牌55.2%的市场份额。随着2025年自主品牌和新势力车企陆续推出30万以上车型,2025年有望看到这一市场国产替代的增强。
摩根士丹利预期,内地电动车制造商价格战很可能在农历新年假期后开打。报告指,内地主要汽车品牌销售趋势更分化,虽然近期刺激措施出台,但部分公司仍以自身资金刺激潜在买家销售,建议投资者关注农历新年假期后的定价策略。另外,随着春运于本周稍后展开,估计订单可能进一步下降。
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