港股异动 | 布鲁可(00325)盘中涨超5% IP赋能成长 公司收入规模持续高增

智通财经
15 Jan

智通财经APP获悉,布鲁可(00325)盘中涨超5%,截至发稿,涨5.35%,报86.6港元,成交额2259.37万港元。

国泰君安发布研报称,布鲁可为角色类拼搭玩具行业龙头,受益于强IP资源、强产品力、强渠道力,业务规模有望不断扩张,成长空间广阔。公司当前拼搭角色类玩具贡献收入超过八成,2021-2023年公司营业收入由3.30亿元快速提升至8.77亿元,CAGR 为63%,2024H1同比高增238%至10.46亿元;同时盈利持续改善,2021-2024H1毛利率由37.4%稳步提升至52.9%,2023年经调整净利率由负转正,2024H1达到27.9%。

中信建投指出,布鲁可的成功主要源于切入快速成长的中国拼搭角色类玩具赛道,并通过合作热门IP、盲盒销售、标准件生产体系,为消费者提供了好玩的体验和便宜的价格。相较于万代,布鲁可产品更具有性价比;相较于国产厂家,布鲁可产品可玩性更强、配件更丰富、IP更多元。展望未来,随着公司产品价格带下沉、IP矩阵扩展、产品出海销售,有望驱动公司持续增长。

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