Honda Motor Co. will resurrect the Acura RSX nameplate for its first electric vehicle developed in-house, with production slated to start by year end at the automaker’s EV hub in Ohio.
The RSX electric coupe crossover is based on the Acura Performance EV Concept unveiled at 2024 Monterey Car Week. It will be smaller than Acura’s first electric vehicle, the ZDX — another badge resurrected from Acura’s past.
“The nameplate pays homage to the Acura RSX with its coupelike silhouette, but it truly represents a forward-looking approach to fun-to-drive performance,” Mike Langel, assistant vice president of Acura national sales, said in a statement.
Sign up for the Automotive News F&I Report to get news, ideas and commentary delivered each Wednesday afternoon on how to maximize profits from your F&I products and services.
The first RSX was a rebadged Acura version of the Japan-market Honda Integra sports coupe. It was sold in North America from 2001 to 2006.
Langel said the brand’s second EV will “solidify our EV credentials” while its gasoline-powered stablemates continue to drive demand, including the new compact ADX that will go on sale this spring.
The Acura RSX will be the first model engineered on the automaker’s EV platform, which will also underpin the Honda 0 Series line of EVs slated to go into production in 2026.
The electric crossover will introduce the automaker’s Asimo operating system that will be applied to 0 Series EVs and all future Acura EVs.
Honda said it has started testing RSX prototypes wrapped in camouflage crafted by Acura’s global design team and meant to emphasize the EV’s sleek silhouette.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.