消费参考丨爱奇艺,开始融入字节生态

21世纪经济报道
14 Jan

21世纪经济报道记者贺泓源、实习生谭伊亭报道   爱奇艺的渠道策略可能要变了。  2025年1月13日,爱奇艺与字节跳动旗下红果短剧宣布双方达成深度合作,将启动IP联合开发、联合出品、成品内容授权等合作,共同推出更多精品微短剧。  此前,爱奇艺的重点更多在自有渠道上,并与之匹配了盈利模式。“从商业模式的角度来看,未来,所有会员都可以免费观看迷你剧。非会员将有免费观看的迷你剧,或选择按次付费以访问...

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