瑞银发表报告指,在去年展望中,下调了对餐厅与运动服饰品牌的股票评级,仅看好IP零售商。展望今年,由于该行对今年内地消费看法略为改善,提出三个投资主题,包括品类扩张、政策支持及存货周期。同时仍看好IP零售商的品类与海外扩张机会,并因潜在政策支持而略为看好餐饮业。由于库存清理周期的关系,对运动服饰股票仍保持相对审慎的态度。
瑞银表示,偏好泡泡玛特(09992.HK) 、名创优品(09896.HK) 及海底捞(06862.HK) 、老铺黄金(06181.HK) 、波司登(03998.HK) 、百胜中国(09987.HK) 、裕元集团(00551.HK) 。评级均为“买入”。目标价详见另表。
报告指,在IP创新和潜在品类及全球扩张的推动下,泡泡玛特及名创优品很可能会持续走在这个上升周期的轨道上。而在宏观经济疲弱的情况下,内地餐厅业于2023年下半年开始积极进行促销活动,并持续至去年。然而,截至去年第三季,该行所覆盖的部分餐饮公司正计划放缓促销幅度。另外,上海于去年10月推出餐厅消费券,该行认为此举可能于今年年推广至其他城市。
(ha/w)(港股报价延迟最少十五分钟。沽空资料截至 2025-01-13 16:25。)
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