“地王收割机”绿城的新打法:让豪宅也高周转起来

第一财经
16 Jan

在过去十几年间,被冠以“地王”名号的土地,有更大概率会“命运多舛”。  究其原因,地王一般都是在楼市行情走上顶峰时产生的,这时候的市场参与者赚得盆满钵满,在拿地上越发冲动,但地王一旦产生,也常常意味着一个楼市大年开始走下坡路,地王的开发进度和销售情况往往难达预期。  所以,地王一度在业内被视为一种“魔咒”,许多房企曾折戟在此,对高价拿地王避之不及。  但在刚刚过去的这一年,绿城中国(03900....

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