智通财经APP获悉，名创优品(09896)涨超5%，截至发稿，涨5.33%，报47.35港元，成交额1.06亿港元。
消息面上，1月15日，名创优品×《黑神话：悟空》联合主题店在北京朝外The Box年轻力中心正式开幕。与此同时，黑神话官方衍生品“黑神话BLACKMYTH”在名创优品北京、上海、广州、杭州、成都五城门店首发，名创优品官宣成为黑神话官方衍生品全球线下独家发售渠道。此次名创优品×《黑神话：悟空》联合主题店也是MINISO LAND北京壹号店门店，该店总面积超千平，汇聚哈利波特，迪士尼，三丽鸥等超40类全球顶级IP。
作为名创优品最高级别店态，MINISO LAND以场景式空间为载体，为消费者提供多样化的潮流联名商品以及沉浸式休闲、娱乐体验空间。据名创优品集团副总裁兼首席营销官刘晓彬介绍，“今年名创优品大概会开30家左右‘MINISO LAND全球壹号店’。
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