花旗:料快手上季业绩符预期非电商广告为今年主要驱动力

美港电讯
17 Jan

【花旗:料快手上季业绩符预期非电商广告为今年主要驱动力】金十数据1月17日讯,快手(01024.HK)预计于3月底公布2024财年第四季业绩。花旗发表研究报告指,预计快手期内收入及经调整盈利将符合预期。该行表示,由于快手在双十一期间增长较快,但淡季时间较短,相信快手GMV或按年增长14%,从而达到类似的佣金收入增长,但由于推广期对商户有较多流量支持,令电商广告增长较慢。花旗指出,虽然快手仍然面对宏观和竞争的不确定因素,仍维持集团2025年GMV按年增长低双位数的预测,又重申集团“买入”评级及目标价67港元。该行提到,该股的估值不高,且非电商广告业务仍有良好动力。

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