智通财经APP获悉，旅游概念股今日普涨，截至发稿，同程旅行(00780)涨3.83%，报18.96港元；携程集团-S(09961)涨3.7%，报532港元；中国中免(01880)涨2.74%，报48.7港元；香港中旅(00308)涨1.02%，报0.99港元。
消息面上，1月13日，国务院办公厅印发《关于进一步培育新增长点繁荣文化和旅游消费的若干措施》的通知，涵盖激发文化及旅游消费潜力、完善相关政策环境、优化入境旅游政策等多个面向。花旗认为，上述文件及增加公共假期的措施表明，旅游是政府促进经济的一大方向。
海通证券指出，随着“免签圈”持续扩容，入境游高增长或成25年春节旅游市场一大亮点，OTA平台预定量显著提高，考虑到25年元旦仅放一天假及外国人入境免签政策红利释放，出游需求有望在春节集中释放。中金指出，2025年除夕被纳入法定节假日，假期增加至8天，从目前已有的数据来看，更长的假期可以让大家同时返乡和度假，不管是国内还是跨境出行需求均较为旺盛。
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