名创优品早盘涨逾5% 2025年将新开30家“IP乐园”

新浪港股
20 Jan
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  名创优品(09896)早盘一度涨超5%,截至发稿,股价上涨4.67%,现报47.10港元,成交额1.90亿港元。

  1月15日,名创优品×《黑神话:悟空》联合主题店在北京朝外The Box年轻力中心正式开幕。与此同时,黑神话官方衍生品“黑神话BLACKMYTH”在名创优品北京、上海、广州、杭州、成都五城门店首发,名创优品官宣成为黑神话官方衍生品全球线下独家发售渠道。此次名创优品×《黑神话:悟空》联合主题店也是MINISO LAND北京壹号店门店,该店总面积超千平,汇聚哈利波特,迪士尼,三丽鸥等超40类全球顶级IP。

  作为名创优品最高级别店态,MINISO LAND以场景式空间为载体,为消费者提供多样化的潮流联名商品以及沉浸式休闲、娱乐体验空间。据名创优品集团副总裁兼首席营销官刘晓彬介绍,“今年名创优品大概会开30家左右‘MINISO LAND全球壹号店’。

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