摩根士丹利发表研报指，腾讯音乐股价自去年12月1日起已回调15%，至于MSCI中国指数则回调1%。该行认为，鉴于预计腾讯音乐2024至2026财年非国际财务报告准则净利润复合年均增长率超过15%，目前预测13.5倍的2025财年市盈率估值具有吸引力。

大摩认为，腾讯音乐仍处于有利地位，该公司能抵御宏观不确定性，主要由于所有类型的线上娱乐中，音乐订阅的每用户平均收入(ARPPU)最低。该行亦指，网易今年截至目前的表现优异，故认为市场低估了腾讯音乐的韧性。大摩将腾讯音乐的目标价定于13美元，评级由“与大市同步”上调至“增持”。

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