“在做UP主的4年内,我们的视频平均播放是212万次,但是商单平均播放却有308万次。” 日前,拥有超250万粉丝的人文艺术科普UP主小透明明在哔哩哔哩(以下简称B站)“2025 AD TALK营销伙伴大会”上如此分享道。 这是一组令人颇感意外的数据对比。这是一个快节奏的时代,消费者需求愈发多元,广告商、内容平台、博主都在思考的一个问题是:究竟什么样的内容才能真正触达消费者心智,让消费者明知是...
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