雷诺蹚出一条转型的新路

华尔街见闻
18 Jan

作者 | 周智宇 全球销量超226万辆,同比增长1.3%。在外资车企饱受转型之苦的当下,很难想象还能有这么一家外资车企,能够实现逆市增长,这便是法国雷诺集团。 在雷诺集团CEO卢卡·德·梅奥(Luca de MEO)看来,雷诺能够在四年内实现“史上最快转型”,并取得如今的成绩,在于雷诺在组织架构上更加强调“敏捷性和创新性”,而非单纯追求规模扩张。  尤其是通过与中国合作伙伴的合作,雷诺不再固守于...

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