【QuestMobile小镇中青年消费报告：消费决策受亲朋推荐影响大，青睐拼多多】金十数据1月20日讯，近日，中国移动互联网商业智能服务商QuestMobile《2024年小镇中青年消费洞察报告》指出，得益于县域经济的稳步提升，“小镇中青年”们正走到台前，成为县域消费升级的中坚力量。《报告》数据显示，该报告调查范围主要覆盖三线城市及以下地区，“小镇中青年”主要指生活在上述地区、年龄在40岁以下的中青年群体。《报告》指出，截至2024年9月，小镇中青年线上消费活跃，月均线上消费1000元以上的占比达80.4%。多项数据表明，电商渠道仍是品牌触达县域用户的最优选择，而抓住小镇中青年群体便是抓住了新增量，以拼多多为代表的新电商平台目前已在小镇中青年群体建立广泛影响力，或将成为品牌打开县域市场的关键之匙。
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