智通财经APP获悉，周五，哔哩哔哩(BILI.US)涨逾4%，报17.68美元。消息面上，1月17日，哔哩哔哩在上海举办2025 AD TALK营销伙伴大会，公布今年的广告策略方向等信息。B站商业技术中心总经理李勇保介绍，2025年B站将强化AIGC、深度转化、自动广告等三大能力。B站商业产品与运营策略中心总经理张伊表示，在流量侧，B站将正式推出“B小程序”，目前已面向游戏领域的客户进行内测，下一步，B小程序还将开发短剧、小说等功能板块。此外，B站将为广告主提供与UP主联创的花火商单整合营销服务，并将这项服务产品化。
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