漫言枯管不知春,渐看春色从今逗。本周,家电市场的上空弥漫着一股复杂“气氛”。有悲观者,有叫好者,还有奋进者,还有突破者。面对同一个市场,不同家电厂商的状态千差万别,证明行业走向成熟、消费走向理性,自然企业经营与发展自然也走向了分化。一线市场上,家电“以旧换新”国补政策的实施,让市场参与者们是“开心又担心”。开心于政策补贴全年助力,必然是撬动市场和消费;担心是政策对于消费的透支已经出现,接下来会不会...
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