积木沉淀品牌,拼搭角色类玩具开辟市场。公司17 年推出积木玩具,22年推出创新品类—拼搭角色类玩具,迅速成为公司增长主要驱动力。24H1公司营收10.46 亿元(同比+237.6%),增长步入快车道;经调整后净利润2.92 亿元,经调整利润率修复至27.9%。1)渠道:线下经销为发展重点,24H1 经销营收占比91.6%;2)品类:24H1 拼搭角色类玩具/积木玩具收入分别为10.23/0.23 ...
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