安踏紧握16年的奥委会赞助权,怎么就被李宁抢走了?

钛媒体
18 Jan

文 | 娱乐资本论,作者 | 李静林李宁在与安踏的短兵相接中,拿下一场至关重要的胜利。1月15日,一则重磅消息引爆运动鞋服市场,李宁与中国奥委会(后文统称COC)达成合作,拿下2025-2028年中国体育代表团体育服装合作项目。这是一块被李宁的直接竞争对手安踏牢牢把持16年的蛋糕,而李宁上次作为中国队领奖服登上奥运舞台,还要追溯到2004年的雅典。据懒熊体育报道,这份合约总价值高达8亿人民币。另据...

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