大行评级|中银国际:维持哔哩哔哩“买入”评级 预计上季利润略胜预期

市场资讯
17 Jan

中银国际发表研究报告指,由于哔哩哔哩的手机游戏收入按年增长79%,加上广告收入升24%,预计上季的总收入为与市场预期一致,即按年增21%;经调整净利润率为6.1%,略胜市场预期。

中银国际认为,哔哩哔哩将会持续执行其用户增长策略,特别是吸引低线及中高年龄段用户,加上丰富不同领域的内容,并增强商业化变现及技术来获得稳定的收入和利润增长趋势。该行予集团目标价172港元,续予“买入”评级。

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责任编辑:郭明煜

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