Myer Holdings (ASX:MYR) will relaunch its loyalty program by the end of the year after its shareholders voted in favor of its proposed merger with the Apparel Brands business of Premier Investments (ASX:PMV), the Australian Financial Review reported Thursday, citing Executive Chair Olivia Wirth.
The merger will expand Myer's footprint to 783 outlets, including Apparel Brands' Just Jeans, Jay Jays, Portmans, Dotti, and Jacqui E labels.
The relaunch of the loyalty program is among Myer's top agenda as the company aims to capture important consumer behavior data to generate more sales.
Myer did not immediately respond to a request for comment by MT Newswires.
(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.