Market Chatter: Myer Holdings Eyes Relaunch of Loyalty Program by End-2025

MT Newswires Live

Jan 24, 2025

Myer Holdings (ASX:MYR) will relaunch its loyalty program by the end of the year after its shareholders voted in favor of its proposed merger with the Apparel Brands business of Premier Investments (ASX:PMV), the Australian Financial Review reported Thursday, citing Executive Chair Olivia Wirth.

The merger will expand Myer's footprint to 783 outlets, including Apparel Brands' Just Jeans, Jay Jays, Portmans, Dotti, and Jacqui E labels.

The relaunch of the loyalty program is among Myer's top agenda as the company aims to capture important consumer behavior data to generate more sales.

Myer did not immediately respond to a request for comment by MT Newswires.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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