凭借“第三空间”概念风靡全球的星巴克,正试图变革。近期,北美星巴克公布新的顾客行为准则,不再允许顾客在无消费的情况下入店和使用洗手间,这一新规逆转了星巴克近七年的政策。虽然,中国区对此还没有明确规定,但星巴克的这一举措迅速登上热搜。星巴克试图改变过去一贯的经营理念。星巴克北美区总裁萨拉·特里林说:“有必要重新设定对我们的空间应该如何使用,以及谁使用它们的期望。”高管们表示,顾客需要一个干净、安全的...
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