2024年12月学习平板零售量44.6万台,作业帮以33%市场份额居首,学而思和小猿分别以19%和10%位列第二、第三

金融界
21 Jan

2024年12月,受国补政策和品牌发力双重推动,中国学习平板市场依旧保持活力。根据奥维睿沃(AVC Revo)的数据,当月学习平板零售量达44.6万台,销售额约14.4亿元。受“双十二”和国补政策影响,12月市场热度高涨。2024年1-12月,线上零售销量显著增长,6月和12月尤为突出,销量分别为42.4万台和44.6万台。销量方面,作业帮以33%的市场份额居首,学而思和小猿分别以19%和10%...

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