【市场监管总局:试点出台医疗广告疑难问题处置原则 进一步优化医疗领域营商环境】市场监管总局办公厅印发《2025年全国广告监管工作要点》。其中提出,优化医疗广告监管规则。研究出台医疗广告监管指引文件,优化联合规章执法适用。支持海南自贸港、计划单列市等在《广告法》框架下,试点出台医疗广告疑难问题处置原则,进一步优化医疗领域营商环境。深化“三品一械”广告审查改革。支持长三角等地区开展医疗器械广告跨区域审查工作试点,探索推进“三品一械”广告审查分类管理制度,加快推进中药饮片广告审查问题研究,更好激发相关经营主体活力。

金融界
24 Jan
市场监管总局办公厅印发《2025年全国广告监管工作要点》。其中提出,优化医疗广告监管规则。研究出台医疗广告监管指引文件,优化联合规章执法适用。支持海南自贸港、计划单列市等在《广告法》框架下,试点出台医疗广告疑难问题处置原则,进一步优化医疗领域营商环境。深化“三品一械”广告审查改革。支持长三角等地区开展医疗器械广告跨区域审查工作试点,探索推进“三品一械”广告审查分类管理制度,加快推进中药饮片广告审查问题研究,更好激发相关经营主体活力。

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